Unraveling the Right Way to Set Up an App Store Optimization Plan

App marketing is an ongoing process and in recent times, the task does not complete just by developing a good mobile application. Marketers often face the dilemma while planning an effective app marketing strategy. There are two different areas where they need to promote it which, include both the Internet and the App Store.

They use a typical bag full of conversion rate optimization, SEO and content marketing techniques for promoting it on the web and the concept of App Store Optimization (ASO) in the App Store. However, not all practices are effective enough and help entrepreneurs to enjoy an increasing number of downloads. Thus, here are some of the tips to consider for developing a winning marketing strategy which, ensure a steady flow of traffic and downloads.

Top Ranking Factors that Determine the Search Process
With the aim of securing 'holistic rankings', it is ideal to create an app store listing which, can offer the best ranking on the App Store. Noting down the most important ranking factors will help you to develop an effective listing of factors.

Keywords used in the title and descriptions
While placing the keyword in the title, it is necessary to convey your app's name and subject properly in it. Finding keywords for it is similar to finding the right set of keywords for your website. There are three significant factors to consider while preparing the list of keywords which, include:

  • High relevancy
  • Low level of competition
  • High volume of searches

Having a unique icon
While going through the endless list of apps, your app's icon is the first thing that tickles their minds and thus, it is important to make it attractive. Ideal size and color schemes are some of the factors to consider while developing the icon. Moreover, specifications of the mobile platforms, target audience, configuration of similar kind of apps prevailing in the market are some crucial elements to eye on before developing the icon.

Localizing the listing
While focusing on global marketing, keep in mind that 'one-size-fits-all' is not the right choice. To reach beyond the English-speaking world, it is important to adapt your language and brand communication as per the audience segment. By localizing your app, you can increase its adoption and conversion rates, thereby generating more revenue.

With these aforesaid tips and fair understanding about the ranking algorithms of the app store, you are on your way to a winning marketing strategy. Manage it well with professionalized support and your investment will surely pay you off in the longer run.

Source by Rob Stephen

Here’s Why You Should Never Underestimate Play in Preschool

Many parents send their children to school even at a young age. They believe that the earlier their children attend school, the better it would be for them. There are some parents, however, who are hesitant to send their kids to preschool. They think that their children are too small or young for it. While it is true that kids largely depend on their parents, a high-quality preschool serves as a strong foundation for them to learn academically, emotionally, and socially for their future success.

Parents usually worry about their children’s performance at school – on how they are going to handle assignments and answer their teacher’s questions. This should not be the case though, for preschool involves activities that enable children to learn while playing. Forget about the idea that preschool is rigorous, because in reality, it is playful. And here are some good reasons why your child should go to preschool and how important play is.

It is well-settled that, by nature, children are playful. This is the main reason why play is a main activity for preschoolers. There are different types of play that your child may experience, namely creative, dramatic, manipulative, and physical.

  1. Creative. It takes place when kids use art materials like clay, pencil, paint, etc., to form or draw a certain thing using their imagination.

  2. Dramatic. Students are given specific characters and they will act out and take on the roles of adults, animals, and the like. This enhances their social skills as they need to interact with others.

  3. Manipulative. Kids love playing with toys, whether small or big. Doing this allows them to control on how to hold and handle them.

  4. Physical. Play in preschool helps children to become healthier. Doing sports games, such as basketball, relay race, or mini-obstacle course seems as if they are performing exercises. Also, it helps them to grow strong, joyful, and stress-free.

The value of play, therefore, should never be underestimated. It provides benefits that can be really helpful to your children as they grow and study further. For instance, children learn best when they are physically engaged. Imagine your child playing basketball or any other physical sports with his classmates. He will push himself to win and even start building motor skills. This goes the same when your kid participates in a dramatic or cooperative play. His language and vocabulary abilities are improved. As the teacher gives students instructions on what to say and how to act, the latter begin communicating on their own and express their thoughts and emotions.

Another major advantage of play is self-confidence. Your child starts to feel confident about what he is doing when his teacher acknowledges him for his accomplishment, no matter how big or small it is.

Play in preschool promotes social and emotional development. If you want to prepare your child for the future, the best way to do that is to send him to school, be it local or international preschool.

Source by Shine Manson

Needs: Is It Better To Be Selfless Than To Be Selfish?

While there are certain behaviours that are seen as being good, there are others that are seen as being bad. When it comes it comes to the former, it can relate to having manners, being friendly and helping others.

Through being this way, one is likely to find that most people will respond in a positive way to them. During the moments when this is not the case, there will be no reason for them to take it personally.

The Other Side

And when it comes to the latter, it can relate to the opposite of what was mentioned above; so not having manners, being unfriendly and not helping others. One is likely to find that if they were to behave in this way, it would cause other people to respond in a negative way.

It could be said that the difference is not going to be much of a surprise, and this is because people generally want to be treated well. Therefore, the best way for them to get other people to respond in a positive manner will be to behave in this way.

Back To Reality

If one was to look at how they behave in their day-to-day life, they may find that this is what takes place. They may see that they spend a lot of time being there for others, and very little time being there for themselves.

As a result of this, they will live a life that is based around doing everything they can to meet other people’s needs. One way of looking at this would be to say that one is living their life in the right way.

All Areas

There will then be what they do for the people they don’t know, and what they do for the people in their life. If someone needs their assistance, it might not matter if they know them very well.

When it comes to the people in their life, one could do what they can to make sure they are always available to meet their needs. And if they are unable to be there for someone, they could end up feeling incredibly guilty.

This Area

If they are in a relationship, they may spend as lot of time doing what they can for this person. One could believe that it is down to them to meet his person needs, and they might not expect anything from them.

Now, the person they are with could appreciate what they are doing, or they could simply take it for granted. This could be how the other person is usually treated when they are in a relationship.

Helping Out

And it might not matter what their friends or family need help with, as they could be only too happy to help them. They could end up lending them money, taking them to different places, and doing work for them.

Once this has taken place, they could offer them something in return, or they might not feel the need to do anything. But if one has been this way for such a long time, it is not going to be a surprise for these people to see one’s behaviour as being normal.


Through having the tendency to ignore their own needs, one could find they often feel as though they are running on empty. As even though they give a lot to other people, they are not going to get a lot back.

They might be doing well in their career, or this could be another area of their life that is not given the attention it needs. But even if this is how one experiences life, it doesn’t mean that they will change their behaviour.

The Alternative

One might believe that they only have two choices: either to focus on other people’s needs and to be selfless, or to focus on their own and to be selfish. Therefore, even though they will be ignoring their own needs, it will be better than to be like the people who only focus on their own needs.

There is also the chance that one is generally disconnected from their own needs, and this is then going to stop them from even thinking about them on a regular basis. In fact, at a deeper level, they might believe that they don’t deserve to have them met.

Positive Feedback

And although their needs will generally be overlooked, they will probably be used to receiving approval. There may have been moments when others have told them how good they are and that they are an example to others.

If, on the other hand, one only thought about themselves, this is not something that is going to occur. One would probably be used to having people criticise them, and a lot of people would be repelled by them.

In The middle

The trouble with being selfless is that it will cause one to overlook their own needs, and this is going to cause them to suffer. This is not to say that one will always be in touch with this pain, as they could do what they can to deny how they feel.

Ultimately, human beings have needs and, if they are not able to meet these needs, there will be consequences. Fortunately, being selfish or selfless are not the only options; one can be there for others and they can be there for themselves.


And through being able to meet their own needs, it will allow them to truly be there for others. They won’t need to run on empty and this will give them the energy to have a positive effect on others.

When one always focuses on other people’s needs, it can show that they feel ashamed of their own needs. It is then not that they don’t have needs; it is that they focus on others needs in order to receive approval; with the hope that this will indirectly allow them to fulfil their own needs.


The kind of relationship one has with their own needs is often the result of what took place when they were younger. If they were brought up by people who ignored their needs and one was used them to fulfil their needs, it would have caused them to believe that their needs were not important.

If one can relate to this, and they want to feel comfortable with their needs, it might be necessary for them to work with a therapist. This will give them the chance to look into what took place and to move forward.

Source by Oliver JR Cooper